I'm the Creative Lead at Roche Bros. Supermarkets, where I’m helping lead the evolution of the brand’s identity and tone as we modernize the business. My current focus is on enhancing the customer experience through the launch of a digital rewards and loyalty program, helping to bring a more connected and engaging experience to our shoppers. I bring a wide range of experience and a hands-on, creative-first approach to everything I do.
Before joining Roche Bros., I served as VP, Studio Director at Hill Holliday, where I led a talented team of Studio Designers, Motion Designers, and Proofreaders. In addition to overseeing cross-channel creative, from print and OOH to banners and emails, I played a key role in supporting new business initiatives, helping the agency pitch and win major accounts. We partnered closely with Creative and Production to bring big ideas to life, under tight timelines and high expectations.
Earlier in my career, I was the lead on the Cadillac Studio team at Modernista!, where I developed a deep appreciation for detail, storytelling, and collaboration across both digital and traditional media. Whether it’s designing for print, building brand systems, or rolling out integrated campaigns, I’m passionate about delivering work that’s both thoughtful and effective.